rulemaximprincipleauthority
One Rule
Open by declaring a single non-negotiable rule, stated as an absolute maxim, then expand the reasoning so it sticks.
When
Use this when you have one counterintuitive principle that carries your whole method and you want a memorable, quotable opener that positions you as an authority — not a listicle of tips.
Best for
Business and marketing coaches with a signature frameworkFitness and habit creators teaching one core principleCreators whose brand is built on a strong contrarian opinion
Example opener
One sample line from this pattern. Unlock for the full breakdown and more variants.
“Follow this one rule and your hooks get sharper overnight: open on tension, not context.”
- 01Declare that there is one rule and signal its importance.
- 02State the rule itself as an absolute, unhedged maxim.
- 03Expand the why so the rule lands and sticks.
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