commandinterruptprohibitionpattern-break
Stop / Don't
Open with a hard command that kills a habit, excuse, or piece of bad advice, then promise the better alternative.
When
Use this when your audience is stuck on a common habit or piece of advice that's quietly costing them results, and you have a concrete replacement to offer.
Best for
Business and career coachesProductivity and habit creatorsFitness and health educatorsMarketing and sales trainers
Example opener
One sample line from this pattern. Unlock for the full breakdown and more variants.
“Stop opening your videos with 'Hey guys.' You already lost the people who were ready to care — here's what to say instead.”
- 01Lead with a hard kill-shot command — Stop, Don't, or Never.
- 02Name the specific habit, excuse, or advice you're shutting down.
- 03Explain the cost of that behavior in one sharp line.
- 04Promise the better alternative so they stay for the fix.
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