Hot take: posting every day is useless if line one is forgettable

3 hooks I stole from videos that actually stopped my scroll

Behind the scenes of shipping a feature nobody asked for

I almost quit last month. Not because the product failed — because I was measuring the wrong thing.

Stop writing captions first. Write the first 3 seconds, then earn the rest.

Talking-head take + screen recording for the “wrong metric” opener

Your first line is a product. If it doesn’t convert attention, nothing after it matters.

I deleted 40 drafts this week. Here’s the 1 that shipped.